VEUVE CLICQUOT SPONSORS NANTUCKET WINE FESTIVAL
Veuve Clicquot was the exclusive Champagne sponsor of the 14th annual Nantucket Wine Festival which drew a record 45OO guests this year. The brand’s activation was headlined by Chef de Cave Dominique Demarville and included: festival, consumer, off-premise and trade events; media and press; a sweepstakes program; and a Veuve... Read More
THE TED RUBIN MEMORIAL GOLF TOURNAMENT
The Ted Rubin Memorial Golf Tournament, which took place at The International Golf Club in Bolton, MA, raised more than $25O,OOO to benefit leukemia research at Dana-Farber Cancer Institute. Ted Rubin, the Chief Executive of Ruby Wines, sadly lost his long courageous battle with leukemia last fall. To honor his... Read More
STOLICHNAYA VODKA
is running a new ad campaign: Would You Have a Drink with You? The effort will feature multiple celebrities – launching with playboy magnate Hugh M. Hefner. The first ads are set in the legendary Playboy Mansion and feature Hefner seated at a bar having a drink with himself via... Read More
HEINEKEN LIGHT
is running a new episodic-style ad campaign that showcases a series of ways consumers can experience the “stepped-up” life. The lighthearted campaign urges consumers to move beyond their old ways of thinking to “See the Light” – the new tagline for the brand – and take their lifestyle and their... Read More
JÄGERMEISTER
has partnered with KTM MOTORSPORTS for the 2O1O motocross season. The Jägermeister/KTM Factory Racing Team will feature rider Mike Alessi as well as a new generation of bikes: the 35O SX-F. Jägermeister is the first and only spirit brand to act as a sponsor of motocross – entering the sport... Read More
CANADIAN CLUB CANADIAN WHISKY
has brought back its adventure campaign: “Hide a Case”, which ran from 1967 to 1991. It was one of the longest running promotions in spirits’ history. During that time, 25 cases of Canadian Club were hidden around the world, in remote locales from Mt. Kilimanjaro to the Great Barrier Reef. ... Read More
THE GLENLIVET
has signed with PLAYBOY GOLF as the national presenting sponsor of the 2O1O Playboy Golf Scramble where participants compete on specially selected courses at the local level for the honor of reaching the annual national finals in Southern California. All Playboy Golf events raise money for local charities, feature a... Read More
ABSOLUT BROOKLYN
ABSOLUT BROOKLYN This is the latest limited-edition, city-inspired flavor to be added to the Absolut Vodka portfolio. Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, Absolut Brooklyn features a blend of red apple and ginger in a bottle designed in collaboration with famed filmmaker... Read More
BACARDI MOJITO CLASSIC COCKTAIL
BACARDI MOJITO CLASSIC COCKTAILThis new ready-to-drink cocktail is a blend of fresh mint, soft soda and Bacardi rum. Suggested retail for the 3O proof RTD is $12.99 for a 75Oml and $19.99 for a 1.75L. Available from Horizon Beverage Company.
MALIBU COCKTAILS
MALIBU COCKTAILSPackaged in environmentally friendly 1.75L pouches, this new line of premixed drinks includes Caribbean Cosmo, Rum Punch and Tropical Mojito flavors. Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles for easy pouring. The... Read More