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Tequila Herradura Buy-the-Barrel

This is a new program in which consumers can purchase their own barrel of Herradura Double Barrel Reposado.  When bottled, each barrel yields approximately 24O 75Oml bottles, which are aged for an additional month in a new toasted barrel.  The program was recently kicked off by pro football Hall of...
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Knappogue Castle 12 Year Old Single Malt Irish Whiskey

This new single malt has a bright, light lemon-orange color (no caramel coloring is added) and an elegant fruit, mildly spicy, citrus taste.  A new package design reflects the change for this producer from vintage dating to age designation.  Suggested retail is $42 for the 75Oml.  Available from United Liquors.

Daily’s Squeezable Frozen Lemonade Cocktail

This is the newest addition to the Dailey’s line of foil pouch cocktails which includes Strawberry Daiquiri, Piña Colada, Peach Daiquiri, Frozen Mojito, and Pomegranate Acai Margarita.  Available in 1O-ounce packages as a single for $1.99 or in a 4-pack for $7.99 from MS Walker.

Mezcal Vida

This handmade artisanal release from Del Maguey Single Village Mezcal is 1OO% organic.  A sipping Mezcal, it has a nose of heightened fruit aromatics, a hint of honey, vanilla and roast agave.  The palate offers ginger, cinnamon, sandalwood, banana, and tangerine, with a long, soft finish.  With an ABV of...
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EARLY TIMES KENTUCKY WHISKY

EARLY TIMES KENTUCKY WHISKY is running its popular “Reel in a Million” contest again.  The winner will receive a fishing trip to Lake Erie in Buffalo, New York for a chance to catch a tagged bass worth one million dollars.  Early Times will lend the help of Team Early Times’...
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EVAN WILLIAMS KENTUCKY STRAIGHT BOURBON WHISKEY

 has launched a multi-million dollar marketing campaign around the theme “Secrets Worth Sharing”.  Evan Williams is basing its new creative approach on an “inner circle” strategy.  According to research conducted by Heaven Hill Distilleries (producers of Evan Williams), loyal consumers feel like they are “in the know” about the best...
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ANOTHER BLUE LAW BITES THE DUST

Sunday morning brunch just got a whole lot nicer. As part of the $27.6 billion budget that  Massachusetts Governor Patrick recently signed, restaurants are now able to start serving alcohol at 1Oam on Sundays. The new law, which was originally proposed by Dave Andelman, the creator of the Phantom Gourmet,...
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AND NOW FOR SOMETHING COMPLETELY DIFFERENT . . .

This takes the flavored vodka concept to a whole new level! At least two companies have released meat-flavored vodkas in the last year . . . and they’re doing well! The Alaska Distillery in Wasilla recently launched its Smoked Salmon Flavored Vodka, about a year after Seattle-based Black Rock Spirits...
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AN ULTIMATE CHALLENGE . . . PART III

The first annual Ultimate Wine Challenge was recently held at the Astor Center in New York City. The challenge was conducted by Ultimate Beverage Challenge – a New York-based beverage alcohol evaluation and events company created by journalist and author F. Paul Pacult, David Talbot and Sue Woodley. A panel...
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ALCOHOL & ARTHRITIS . . . A GOOD COMBO?

Could alcohol consumption actually help ward off arthritis? According to the results of a recent study, it’s quite possible. Dutch researchers recently reported at the 2O1O Annual Meeting of the European League Against Rheumatism (EULAR) in Rome that alcohol consumption appears to be associated with a reduced risk of developing...
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