The indispensable tool for the Massachusetts adult beverage trade.
By

MBB

Diageo

Sheila Stanziale has been appointed to the position of President, Diageo-Guinness USA.  In her new role, Stanziale will have full responsibility for the growth and development of the company’s beer business in the United States including the brands Guinness, Red Stripe, Smithwick’s, Harp, and Kilkenny, as well as the Smirnoff...
Read More

TUNE IN ON NOVEMBER 2

To repeal or not to repeal the state’s 6.25% sales tax on alcohol – that is the question Massachusetts residents will be deciding on November 2 when they head to the polls.  Ever since the Massachusetts Senate voted to lift the sales tax exemption on over-the-counter alcohol sales, the law...
Read More

CAMPARI GOES SHOPPING

Davide Campari-Milano recently announced that it is expanding its portfolio. The Italian drinks company will buy three liqueur brands for a combined enterprise value of EUR128.2 million, as part of its strategy of expanding outside its Italian market. Campari said it signed an accord to buy Irish cream liqueur brand...
Read More

DRUNK DRIVING DEATHS DECREASE

It’s always nice to get a little good news, especially when it comes to drunk driving incidents. The number of alcohol-impaired driving fatalities in the United States last year dropped to a historic low, according to new data released by the US Department of Transportation’s National Highway Traffic Safety Administration...
Read More

WSWA SCHOLARSHIP WINNERS

The WSWA Educational Foundation has announced the winners of its inaugural college scholarship competition.  The foundation will award college scholarships in the amount of $25OO each to four talented children of WSWA member company employees.  The four scholarship winners were selected from an extremely competitive field of 167 applicants.  They...
Read More

GEORGE WASHINGTON SPIRITS SOCIETY INDUCTEES

Eight Time Olympic Gold Medalist Apolo Anton Ohno was one of four inducted to the “George Washington Spirits Society” at Mount Vernon October 6 during the ninth annual “Spirit of Mount Vernon” heritage dinner and rare spirits auction. The other 2O1O inductees include: James L. Bareuther; Jeff Becker (posthumously); and...
Read More

L. Knife & Son Receive Craft Beer Distributor Award

L. Knife & Son Companies based in Kingston has been honored with the 2O1O Craft Beer Distributor Recognition Award. Now in its fourth year, the award recognizes a beer distributor who goes above and beyond in its efforts to market, promote and sell craft beer. The National Beer Wholesalers Association...
Read More

SAMUEL ADAMS LONGSHOT WINNERS

Innovative home brewers from Georgia and Illinois triumphed over more than 7OO competitors to win this year’s Samuel Adams LongShot American Homebrew Contest-Category 23. Jim Koch and the brewers of Samuel Adams beers encouraged this year’s entrants to incorporate unusual and unique ingredients into their recipes. Georgia resident Richard Roper...
Read More

VAN GOGH TRIPLE WHEAT BLUE VODKA

 is reaching out to women through a new campaign.  The effort is composed of racy print ads supported by special events and tastings across the country, in-store and in-bar promotions, social media efforts via Facebook and Twitter, and a consumer contest for a chance to win a girls- night-in with...
Read More

THREE OLIVES VODKA

Grammy award-winning rapper, songwriter and actress Lil’ Kim will be appearing in the THREE OLIVES VODKA “What’s Your O-Face?” national ad campaign and in-store merchandising in support for the brand’s newest flavor: Three-O Purple – a blend of imported English vodka and frozen crushed grapes.  The launch of Purple will...
Read More