Southern Comfort
has returned to TV with an extensive national cable and digital buy coinciding with the off-premise roll out of the new Southern Comfort Lime. The 15 second spot runs through December on sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX, and Spike. ... Read More
SKYY VODKA
has a new ad campaign “Skyy Sexy”. Shot by renowned photographer Raymond Meier, the ads feature vivid imagery borrowing heavily from the pop-art movement. The print campaign consists of five executions, each showcasing a different interpretation of Skyy’s brand image with the cobalt blue bottle serving as the focal point. ... Read More
Eagle Rare Single Barrel Bourbon Whiskey
is introducing the Rare Life Award. This annual honor will be awarded to one person with an amazing life story that demonstrates the Bourbon’s core values of courage, leadership, survival, heroism, devotion, and character. Nominations are now being accepted for the “Lead a Rare Life” contest at eaglerarelife.com. The winner... Read More
SHIPYARD BREWING COMPANY
is offering a three-day educational vacation that provides guests the opportunity to experience a day in the life of a brewer, ask questions and get hands-on in the brewing process. This all-inclusive package includes: two nights lodging at the King’s Port Inn in Kennebunk, Maine; a special welcome reception and... Read More
APPLETON RUM “From BeanTown to Kingstonâ€
Appleton Estate Reserve recently blanketed the entire two levels of Boston’s busy South Station. Travelers into and out of the train station were invited to visually “Sip. Up.” as they were treated to dozens of high impact graphic panels (76 of them to be exact) that showcased The Rum that... Read More
BOSTON WINE WEEK KICKOFF RECEPTION
The first annual Boston Wine Week got a head-start with a kickoff reception hosted by Boston Wine Week Founder Babak Bina at BiNA osteria, one of several restaurants he co-owns with his sister. Wine and champagne flowed as Mayor Tom Menino, City Council President Mike Ross and Babak Bina gathered... Read More
THE NEW APP IN TOWN
There’s a new app in the Bay State and it just might be revolutionary in its concept. Red White Boston is designed to bring retailers’ personal picks right to the consumer’s smartphone before they’ve even entered the store. The idea of the app is to capitalize on the 8O% (or... Read More
A WINE BOOK FOR KIDS
When it comes to children’s books, the topics are endless. There’s adventure, history, fantasy, picture, mystery, and on and on. But a children’s book about wine? That’s a new one. Some in France’s wine industry feel that the country’s stringent anti-alcohol laws mean children aren’t learning about their heritage. And... Read More
JUST FOR LAUGHS . . .
For those not well-versed in wine, trying to order a difficult-to-pronounce varietal at a restaurant can be downright nerve wracking. But really, who among us hasn’t butchered a pronunciation at one time or another? Chef and Brewer, a pub chain, conducted a poll and came up with a list of... Read More