NEWCASTLE BROWN ALE
has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage. The Geordie Schooner will be used to serve the ale at pubs and bars nationwide. Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the... Read More
NEWCASTLE BROWN ALE
has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage. The Geordie Schooner will be used to serve the ale at pubs and bars nationwide. Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the... Read More
DOS EQUIS
DOS EQUIS has launched the first in a new series of creative designed around its “Most Interesting Man in the World” campaign that will include national television, print, radio, out-of-home, and digital media. The TV campaign is headlined by two 3O-second spots, the first of which takes the Most Interesting... Read More
HEINEKEN USA
will be working with TAXI MAGIC to help consumers easily book and pay for a safe taxi ride home after an evening out. In the agreement, Heineken USA and its portfolio of Dutch, Mexican and English brands becomes the exclusive alcohol beverage sponsor of the Taxi Magic application. Developed by... Read More
18OO TEQUILA ULTIMATE MARGARITA, MOJITO and POMEGRANATE MARGARITA MIXES
18OO TEQUILA ULTIMATE MARGARITA, MOJITO andPOMEGRANATE MARGARITA MIXESThese three new flavored cocktail mixes are available in Tetra Pak cartons, featuring eco-friendly packaging. Each is made with natural sweeteners including Agave nectar. A “green” alternative to traditional beverage packaging, the mixes are contained in a light, carton-based package, mainly made from... Read More
WOODFORD RESERVE 2O1O KENTUCKY DERBY BOTTLE
WOODFORD RESERVE 2O1O KENTUCKY DERBY BOTTLEFor the twelfth year in a row Woodford Reserve Bourbon has been selected as the “Official Bourbon of Kentucky Derby”. This year’s commemorative bottle features the work of nationally-acclaimed, Louisville-based artist Jeaneen Barnhart. The artist’s signature adorns the neck of the bottle, and an attached... Read More
JACK DANIEL’S COUNTRY COCKTAILS GINGER SPLASH
JACK DANIEL’S COUNTRY COCKTAILS GINGER SPLASHThis is the newest flavor to join the Jack Daniel’s line of ready-to-drink malt beverages that includes Lynchburg Lemonade and Jack’s Sweet Tea, among others. Suggested retail price is $7.99 per six-pack of 1O-ounce bottles. Available from Horizon Beverage Company.
BRANCOTT WINES
BRANCOTT WINESThese award-winning wines from New Zealand have undergone a package redesign. The new look features a graphic depiction of mountains to accentuate the link between the Brancott name and the mountains that help give the wines their character.
BURNETT’S FRUIT PUNCH FLAVORED VODKA
BURNETT’S FRUIT PUNCH FLAVORED VODKA This is the 2Oth flavor to join the line of Burnett’s Vodkas. The launch of this new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials. The brand’s website, burnettsvodka.com, provides information and drink recipes for... Read More
CARIBOU CROSSING and ROYAL CANADIAN SMALL BATCH CANADIAN WHISKY
CARIBOU CROSSING andROYAL CANADIAN SMALL BATCH CANADIAN WHISKYSazerac Company is releasing two new upscale Canadian Whiskies – one of which, the Caribou Crossing, is the world’s first single barrel Canadian Whisky. Sazerac’s Master Blender Drew Mayville both hand-selected the barrels and oversaw the bottling of each individual barrel. The Caribou... Read More