DISTILLER of the YEAR
Heaven Hill Distilleries was named “Distiller of the Year” in the recently announced 17th Annual Malt Advocate Whisky Awards. The nation’s second-largest holder of aging bourbon, Heaven Hill was also named co-recipient of Malt Advocate’s “Best Buy Whiskey of the Year” award for their Evan Williams Black Label Bourbon, which... Read More
Anheuser-Busch InBev
August Busch IV is stepping down as a director at Anheuser-Busch InBev NV, ending the Busch family’s formal involvement in the brewing company that bears its name. He was the chief executive of Anheuser-Busch Cos. when the Budweiser maker was acquired by InBev in 2OO8. Busch, who had sought to... Read More
Pernod Ricard USA
The drinks company has appointed Steve Chasen as Director/On-Premise Trade Marketing and BJ Vorderer as Director/Off-Premise Trade Marketing. Chasen joins the company from Southern Wines & Spirits, New York, where he helped lead the PRUSA-dedicated team within SWS Metro NY. Prior to that, he served as Director/Sales & Marketing for... Read More
Brown-Forman
George Garvin Brown IV is being promoted to Executive Vice President of the Louisville-based spirits company. Brown’s new role is to lead planning on strategic and operational matters related to the board and the Brown family, which controls a majority of the company’s voting shares. In addition to his new... Read More
BACARDI LIMITED
BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”. Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign... Read More
Lunazul
Lunazul 1OO% Agave Tequila is running a marketing and print ad campaign in consumer magazines: “Totally Agave . . . Totally Smooth. Sacrifice Nothing.”This represents the first major consumer advertising effort for Lunazul, and features placements in men’s publications such as maxim, rolling stone, sports illustrated and playboy. The campaign... Read More
The Balvenie Single Malt Scotch Whisky
has launched the “Balvenie Rare Craft Roadshow” – a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Brand Ambassadors Andrew Weir and Nicholas Pollacchi will travel from city to city in a handcrafted Morgan Car, documenting their... Read More
Glenfiddich
Glenfiddich is running its “Glenfiddich Cask of Dreams” campaign designed to inspire people to pursue their dreams – and help them to achieve them. An extension of the brand’s “One Day You Will” campaign, Cask of Dreams will combine a series of activities, including a global survey, high profile stunts,... Read More
THE KRAKEN BLACK SPICED RUM
THE KRAKEN BLACK SPICED RUM is running a multi-million dollar television ad campaign. Named for a legendary sea beast, the rum features the giant squid on its label and a bottle with handles evocative of the squid’s eyes. The campaign will mark the brand’s first television appearance. With an April... Read More
Old Pulteney Single Malt Scotch Whisky
US SAILING, the National Governing Body of the sport, and Old Pulteney Single Malt Scotch Whisky, have formed a new partnership naming Old Pulteney as a sponsor and the Official Scotch of US Sailing. The sponsorship agreement includes direct financial support for the organization, which includes select US Sailing Adult... Read More