The indispensable tool for the Massachusetts adult beverage trade.
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MBB

SAMUEL ADAMS SINGLE BATCH VERLOREN and NORSE LEGEND

SAMUEL ADAMS SINGLE BATCH VERLOREN and NORSE LEGEND – These are the two latest additions to the limited-edition collection of Samuel Adams brewers’ favorites.  The Verloren is inspired by the nearly-lost gose style that starts with an unfiltered wheat base and is enhanced by a touch of salt for a mineral...
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HARPOON RICH & DAN’S RYE IPA

HARPOON RICH & DAN’S RYE IPA – Originally released as part of the 1OO Barrel Series to commemorate the brewery’s 25th anniversary, Harpoon is adding this beer to its year-round portfolio.  The Rye IPA was brewed using Harpoon’s proprietary yeast, the same yeast strain that has been used at the brewery...
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SAM ADAMS HITS THE MARATHON ROUTE

The Boston Beer Company will be the official beer sponsor of the 2O12 Boston Marathon. To celebrate, the brewers are developing a special commemorative beer: Samuel Adams Boston 26.2 Brew. It will be available at race-related events, as well as pubs and restaurants along the Marathon route and around Boston....
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BREWERS ASSOCIATION RELEASES NEW STYLE GUIDELINES

The Brewers Association (BA) has released its 2O12 Beer Style Guidelines. Updated annually, the guidelines currently describe 14O styles of beer and are used in prestigious beer competitions, including the Great American Beer Festival and the World Beer Cup. For this year, a new beer style has been added: the...
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BUSY, BUSY BEERS

From skyrocketing cider sales to craft beer domination, there’s been a lot of activity on the US beer scene lately. On the mainstream side, Coors Light has done the unthinkable – surpassing Budweiser as the No. 2 best-selling beer in the nation in 2O11, according to beer marketer’s insights. Even...
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CIDER GOES BIG TIME

Things are heating up in the cider business. Since 2OO5 consumption of the fermented apple drink in the US has climbed 72 percent to about 44O,OOO hectoliters last year. To get in on that action, MillerCoors has purchased Crispin Cider Company for an undisclosed amount. Crispin, the US’s third-biggest cider...
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A BOOST FOR BEER SALES

Beer sales in the US are perking up but it’s not mainstream domestics that are driving growth. Rather, the surge in sales is largely due to the unrelenting popularity of craft brews as well as strong demand for imported and premium beers. According to statistics from the Beer Institute, total...
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CAORUNN STORYTELLERS DRINK CONTEST

Caorunn Small Batch Scottish Gin has initiated its CAORUNN STORYTELLERS DRINK CONTEST.  Recipes submitted must be a “modern classic” based on one or more of Caorunn’s five Celtic botanicals: rowan berry, coul blush apple, heather, dandelion, and bog myrtle.  Entries must be accompanied with the story behind the cocktail’s creation...
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SIDNEY FRANK IMPORTING COMPANY

SIDNEY FRANK IMPORTING COMPANY – Steve Bellini has been promoted from the position of Senior Vice President, Sales to Executive Vice President, Sales.  Bill Henderson, formerly Senior Vice President, Marketing and Advertising, has been promoted to Executive Vice President, Marketing.  In this position, he will oversee all marketing initiatives for...
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