The indispensable tool for the Massachusetts adult beverage trade.
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HEINEKEN

HEINEKEN – There is new Star Bottle packaging for Heineken and Heineken Light.  Available in 12- and 22-ounce sizes, the design features strong shoulders, a taller, slimmer neck, a curved embossment and thumb groove that improves bottle grip.  In addition, Heineken and Heineken Light secondary packaging, including the six-pack, 12-pack,...
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HEINEKEN BEERS OF MEXICO

HEINEKEN BEERS OF MEXICO  – This summer variety 12-pack features equal quantities Dos Equis Lager, Tecate and Sol.  Fiesta-themed displays and POS materials along with channel-specific cross merchandising and MIR offers on fiesta-related food items will be available at retail.  Additionally, the 12-packs are designed to allow consumers to add...
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SAMUEL ADAMS BOSTON LAGER CAN

 – For the first time, the brewer will be offering its Boston Lager in a can.  The new design is the result of two years of ergonomic and sensory research and testing that entailed a multi-tiered collaboration with can manufacturer Ball Corporation, a design team at IDEO, and sensory expert...
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CASILLERO DEL DIABLO

 – This label from Concha y Toro has three additions to its “Devil’s Cellar” line.  The 2O11 Reserva Winemaker’s Red Blend is comprised of Syrah, Carmenere and Cabernet Sauvignon that is aged in French and American oak.  The nose and palate offer notes of spice, black cherry, bitter chocolate, and...
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DRUNK DRIVING ON A SEGWAY IS LEGAL

Well, at least in Minnesota it is.  The Minnesota Court of Appeals has ruled that hopping on your Segway after you’ve had a few drinks is not driving drunk under the state’s law – because a Segway is not a motor vehicle.  Last February, Mark Greenman was stopped by police...
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WHITE ROCK FACILITY WILL CLOSE

Beam Inc. has announced that it will shut down its Lewiston, Maine facility and shift production of Pinnacle Vodka and Calico Jack Rum to Kentucky. The 16O employees who work at the plant will lose their jobs, Paula Erickson, a spokeswoman for Beam, told the Bangor Daily News. The consolidation...
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HEY BIG SPENDER . . . SPIRITS DRINKERS TIP MORE

Think you’re a good tipper? Your libation of choice may actually determine how you tip. Insight analyst firm Restaurant Sciences recently released its first-ever study of spirits, beer and wine gratuities. Analyzing more than four million guest checks at US family, casual, upscale, and fine dining establishments – as well...
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OBITUARY: TED O’LEARY III

  Ted O’Leary III AUGUST 1947 ~- JANUARY 2O13 In honor of one of the best beermenwho’s memory we will cherishfor many years to come.Merrimack Valley Distributing Company FamilyGo Irish!    

OBITUARY: LOUIS A. FERREIRA 88

LOUIS A. FERREIRA 88 Longtime Horizon Beverage employee Louis A. Ferreira passed away January 29 at the Holyoke Soldiers’ Home.  A member of the United States Army from 1943 to 1946, he served overseas in Germany and Central Europe.  Upon his return he studied accounting at American International College –...
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INTERNATIONAL SPIRITS

GREG PIERCE has been named Vice President of Sales.  He he will be responsible for growing sales volume in current markets and opening new market areas for the Ivanabitch vodka, gin and brandy lines. Additionally, he will supervise and expand the existing national sales force.  Pierce most recently served as...
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